0%
From R$2.5M to R$3.9M in six months.
CLIENT CASE STUDY · OPERATIONS & MARKETING
From operational dependence to a business built for growth.
A technology and affiliate marketing company with R$30 million in annual revenue had hit a growth ceiling. Over six months, Leverage Now helped strengthen operations, improve efficiency, and increase profitability. The engagement then expanded into an integrated marketing strategy.
- Industry: Technology and affiliate marketing.
- Focus areas: Operations, people, and marketing.
- Engagement: Six months of operational improvements, with ongoing work expanding into marketing.
55% increase in monthly revenue in six months
From R$2.5 million to approximately R$3.9 million.
Operations & People
0%
Operating margin improvement over the course of the engagement.
0%
Reduction in monthly people and software costs, net of new hires.
0%
Increase in deliverables per person per month.
0%
Increase in the percentage of project goals achieved.
Operational results reflect progress over six months.
Marketing & Acquisition
0%
From 1,461 in May to 2,768 in September.
0%
From 11 million in May to 27 million in September.
30K+
Views in the first three months after the profiles were created.
1,000+
Engagements recorded in the first three months after the profiles were created.
2,550+
Followers reached in the first three months after the profiles were created.
Operational results reflect progress over six months. FTDs and organic impressions compare May with September. Social media metrics reflect the first three months after the profiles were created, starting from zero.
The business had room to grow. Its operating structure needed to catch up.
The company had a validated business model but was struggling to move beyond its existing growth level. Processes were poorly defined, parts of the team lacked the technical depth needed to scale, and leadership spent too much time resolving day-to-day operational issues.
The company also lacked visibility into how individual team members and projects contributed to overall performance, making it harder to prioritize resources effectively.
Marketing presented another opportunity. Content initiatives were being developed in relative isolation, without an overarching strategy connecting channels to shared business goals. The company needed clearer brand direction, more structured marketing priorities, and new opportunities to drive acquisition and build an audience.
The challenge was to make the operation more efficient while aligning growth initiatives around a shared strategy.
First, strengthen the operation. Then, unlock new opportunities.
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Business Assessment & Prioritization
We assessed the business model, team structure, and project performance. We mapped both team-wide and individual results to understand performance drivers, identify improvement opportunities, and develop a company-wide strategic plan with direction for each product and solution.
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Operational Restructuring
We translated the plan into execution playbooks, established a management cadence, and restructured the team based on performance data. We clarified roles, refined hiring criteria, and streamlined the software and tools portfolio. We also standardized AI usage with access controls and privacy policies. The new processes and performance metrics created greater clarity around responsibilities and results.
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Integrated Marketing Strategy
We reviewed the existing content approach and replaced isolated initiatives with an overarching marketing plan that aligned channels around shared objectives. We defined the brand's personality, essence, archetype, and tone of voice. We also developed an editorial calendar and introduced benchmarking and competitive analysis to guide priorities and identify opportunities.
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Conversion & New Acquisition Channels
While the broader marketing strategy was taking shape, we implemented tactical conversion initiatives across selected projects to capture near-term opportunities. We also launched social media profiles, establishing a new digital presence from the ground up. Within three months, the new profiles had generated more than 30,000 views, over 1,000 engagements, and a following of more than 2,550.
A more efficient and profitable operation.
Over the first six months, monthly revenue increased from R$2.5 million to approximately R$3.9 million, while operating margin rose from 63% to 85%.
The restructuring also reduced people and software costs by 37%. Operational efficiency improved by 60%, and the percentage of project goals achieved increased by 30%.
A new marketing strategy. A new audience built from the ground up.
The company's marketing strategy gained a clearer direction, with defined brand foundations and an editorial calendar to organize execution.
Benchmarking and competitive analysis helped identify opportunities across channels. At the same time, targeted conversion initiatives were implemented across selected projects while the broader strategy was being developed.
Between May and September, FTDs increased from 1,461 to 2,768, while organic Google impressions rose from 11 million to 27 million.
The company also established a social media presence from scratch. Within the first three months of launching the profiles, the new channels generated more than 30,000 views, over 1,000 engagements, and more than 2,550 followers.
The work expanded the company's digital presence and aligned its channels around a shared strategic direction, creating a stronger foundation for future growth.
These metrics reflect results observed during the stated periods and should not be attributed exclusively to the consulting engagement.
Before and after
Before
- Informal processes and unclear roles.
- Leadership consumed by day-to-day operational issues.
- Limited visibility into individual and project performance.
- Marketing content and initiatives developed in relative isolation.
- Growth opportunities without integrated prioritization across business functions.
After
- Structured processes, execution playbooks, and KPI-driven management.
- A better-sized team with stronger technical capabilities.
- Monthly revenue up 55%, with operating margin reaching 85% after six months.
- Defined brand foundations and a structured editorial calendar.
- New acquisition and audience-building channels, including social media profiles launched from scratch.
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